What is SEO?

Let us try understanding what is SEO? SEO abbreviated form for Search Engine Optimization) is a method of optimizing your website to increase quantity & quality of traffic on it through search engine results.

Pulse Business uses only white hat techniques to grow organic traffic to your website. 
-Rightly done Search Engine Optimization can help you leverage organic free flowing leads
-Google crawlers check for high quality and relevant content to give your page boost in search engine, Domain        authority and speed of your website.

Let’s understand its types;

There are 3 types 

SEO is of 3 types
-On Page 
-Off Page 

On Page SEO

  1.  Content : Should be relevant and of High Quality?
  2. Optimize primary and secondary keywords
  3. HTML headings : H1-H6 (Arrange them systematically)
  4. Alt text- Image Size should be optimum
  5. Internal Links: Inter Link your pages
  6. External Links: Build Links & repair broken links
  7. Meta title & Meta Description
  8. URL

    Of Page SEO

     Backlinks: Create backlinks from authoritative websites and also                       give backlinks

    Technical SEO

    1) Domain name : Should possibly contain keyword
    2) Server Location: More localized the server better it is and also 
                                        speed of the server is key
    3) Page Speed : It matters a lot and should be minimized 
    4) Site Architecture 
    5) SSL Certificate : Is key for security
    6) 404 errors : Remove these errors from your website
    7) Broken Links : Repair broken links 
    8) Responsiveness: Make sure the website is responsive as per
    9) CSS & Unused Javascript : Remove unused and extra CSS & 



Steps to Create SEO Strategy

 Written below are steps 

  •  Create list of keywords
  • Analyse 1st page results of these keywords
  • Create something unique and better
  • Optimize your website
  • Check Competitors and keywords they rank
  • Check for low hanging fruits (keywords where SEO Difficulty is low and you can rank easily)
  • Create high Quality content
  • Build High Quality backlinks

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

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