What is SEO?
Let us try understanding what is SEO? SEO abbreviated form for Search Engine Optimization) is a method of optimizing your website to increase quantity & quality of traffic on it through search engine results.
–Pulse Business uses only white hat techniques to grow organic traffic to your website.
-Rightly done Search Engine Optimization can help you leverage organic free flowing leads
-Google crawlers check for high quality and relevant content to give your page boost in search engine, Domain authority and speed of your website.
Let’s understand its types;
There are 3 types
SEO is of 3 types
-On Page
-Off Page
-Technical
On Page SEO
- Content : Should be relevant and of High Quality?
- Optimize primary and secondary keywords
- HTML headings : H1-H6 (Arrange them systematically)
- Alt text- Image Size should be optimum
- Internal Links: Inter Link your pages
- External Links: Build Links & repair broken links
- Meta title & Meta Description
- URL
Of Page SEO
Backlinks: Create backlinks from authoritative websites and also give backlinksTechnical SEO
1) Domain name : Should possibly contain keyword
2) Server Location: More localized the server better it is and also
speed of the server is key
3) Page Speed : It matters a lot and should be minimized
4) Site Architecture
5) SSL Certificate : Is key for security
6) 404 errors : Remove these errors from your website
7) Broken Links : Repair broken links
8) Responsiveness: Make sure the website is responsive as per
device
9) CSS & Unused Javascript : Remove unused and extra CSS &
Javascript
Steps to Create SEO Strategy
Written below are steps
- Create list of keywords
- Analyse 1st page results of these keywords
- Create something unique and better
- Optimize your website
- Check Competitors and keywords they rank
- Check for low hanging fruits (keywords where SEO Difficulty is low and you can rank easily)
- Create high Quality content
- Build High Quality backlinks
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
