The importance of digital marketing has become very clear. It has also become an integral part of what business means to its customers.
What is Digital Marketing?
Digital marketing is the promotion of products/services over the Internet or any form of electronic media. Now people consume digital content on a daily basis like for example in the beginning we would read all the news or the day-to-day in use over the newspaper. But ever since we’ve got smart phones, we’ve got tablets everything is bound to the online activity. So very soon the traditional platforms will disappear replacing it with a digital Market, which will completely take over the industry. There are so many advantages which you cannot even count guys.
History of Digital Marketing?
Now if we talk about the history or the evolution behind the growth of digital marketing, this was first used in the early
1970s where a programmer called Ray Tomlinson sent the first email. It was established that you can communicate using machines. But this was just the beginning the lesser did they know that digital marketing would create a revolutionary in the field of marketing as a number of users increase the landscape evolved from email to search engines like Archie Yahoo, Google e-Commerce sites, like Amazon eBay and many more.
True starting point for the history of digital marketing was in the year 1990. This was when the term digital marketing was first used in the launch of Archie first search engine.
Yahoo was launched which was the first e-commerce transaction over net market.
Smaller search engines like hot pot and Alexawere released next in the year.
Yahoo! Launches Yahoo! Web search. So in this case digital marketing has already been grown to one extent and this was also the birth of Google Microsoft. Also launched MSN.
The first mobile marketing campaign took place next in the year.
WordPress was released. I think most of you know how WordPress works.
YouTube was launched.
Tom Lowe Spotify was launched.
Google launches its first real-time search engine results.
WhatsApp was launched
Why do you need to master digital marketing?
What’s the need? what is the necessity for you to learn digital marketing? The major reason would be marketing has a lot of options guys. It is always related to the strategies associated with it and also you can get creative and experiment with every little aspect of the marketing campaign. But when you compare this with the traditional way of marketing, this is impossible.
Scope of Digital Marketing?
Digital marketing is considered as an umbrella term which is also known as data-driven marketing and operates over the digital platform that is internet for the introduction and promotion of various goods and services. The future of digital marketing is booming not just in one particular country, but all parts of the world in the year 2016. The industry was taken by surprise with over 1.5 lakh job opportunities in the digital marketing. Domain well what followed this was an even bigger surprise when the only first quarter of 2017 marked close to 8 lack of job opportunities, the surveys were conducted by a various forums, which have predicted this number to grow with digitalisation in the nation. Now digital marketing industry is at its peak and the moment due to many reasons are these points it is flexible since the entire work can be done on the internet.
The Employment opportunities are huge in Digital Marketing with new sub categories such as SEO. Social Media Marketing, Content Marketing, Email Marketing etc opening up.
Different types of digital marketing
Types of digital marketing include
- Social media
So first, we’ll start off with learning about a SEO (Search engine optimization). It is a process of Optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords. The ultimatum aim is to attract customers or visitors to your website when they search for products or Services related to your business SEO also enforces the need for user-friendly website valuable and engaging content and credibility for other websites and customers or Visitors are to recommend you by linking to your website or tagging you in our social media posts. So in order to generate traffic to your website, you can follow the procedures that are
On page SEO
Off page SEO
and Technical SEO
So this on page SEO focuses on the content that exists on the page on the website if you want to research about a keyword for their search volume or the intend you can answer questions for readers. Rank higher on the search engine result Pages now talking about off-page SEO this SEO mainly focuses on all the activities that takes place off the page when looking to optimize your website. Technical SEO mainly focuses on the backend of your website, like for example image compression CSS file optimization and structured data are the different forms of technical SEO that ease websites loading speed.
Let’s move ahead and take a look at content marketing. So this is a famous saying called content is King. Have you guys heard of it? Well, yeah, you definitely have to Quality is the fuel that drives your digital marketing strategies. So content marketing denotes the creation and promotion of content assets in order to generate brand awareness lead generation traffic growth and customer interaction. So if I say content marketing the first thing that anybody would think of is creation of videos writing blocks and infographics YouTube is the second largest search engine on the internet and videos are completely taking over the digital marketing world. So the content marketers or the content creators make videos that help in brand awareness lead generation and many more. A recent report also shows that 75 percent of marketers say video conversation rates outperform other marketing content making videos is also one of the way in order to get your content to rank now talking about blog writing and Publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website. So this is exactly a how content pocketing works. This guy’s creating content and offerings relevant content helps your audience to take you as a valuable source of information. So always make sure that the content is very interesting so you can grasp their attention.
I think most of you know what this paid search this is also called as pay-per-click. So this advertising refers to the sponsored result on the search engine result pages. So if you search for any of the content, if you find the word add below the title of the topic that is the paid search. So that is actually a paid advertising guys PPC ads are visible flexible and effective for many different types of organizations. You can only pay when your ad is clicked. You can also tailor your ads to appear when a specific search phrases are entered or targeted some of the channels where you can use PPC are paid ads on Facebook Twitter ads and sponsored messages on LinkedIn. So now that you’ve understood about the paid search,
Social Media Marketing
Social media marketing is promoting your brand and content on the social media channels in order to increase your brand awareness Drive relevant traffic. Some popular social media platforms are Facebook, Twitter, Instagram LinkedIn and many more. Social media is used as tol to promote your products as well as network.
Email marketing is slightly older way of digital marketing and one of the most used by organisations to boost up their sales. Here email campaigns are run to generate leads.