Online Reputation Management Agency in Delhi
Online Reputation Management also known as ORM is an important service under the umbrella of Digital Marketing. Attributed to keeping your brand’s online reputation by managing customer interaction, reviews and ratings. Initially it was a part or extension of Digital Marketing Agency but today we see emergence of Online Reputation Management agency in Delhi and surrounding areas. It has become a new niche for Digital Marketers.
Managing Reputation is an extension of Brand building, Digital Marketing, SEO and Customer Service.
Unlike offline media which is regulated Internet is a free domain and largely unregulated, a bad review of a brand or personality can quickly become viral and dent image and reputation.
What does Online Reputation Management agency do?
An ORM (Online Reputation Management) agency maintains reputation of a brand/business or Personality on online/Digital platform, that been said it involves a range of activities namely;
- Managing Reviews
- Managing ratings
- Managing Social Media Mentions
- Managing negative articles
- Highlighting Positive Articles
- Managing Customer grievance
- Converting negative impressions into positive or make them fade way
What are some Online Reputation management (ORM) tools?
There are plenty of tools available in market but two of the tools stand out:
There are some other notable tools;
It is advisable to hire a full ORM agency in case you do not have the required budget you can use some good service from Google known as Google Alerts. Google alerts helps you know about mentions of specific keywords for example any article or mention of your brand name, you would be alerted.
How Online Reputation Management Agency work?
Online reputation service agency works on 2 fronts;
- To bring Positive ratings, reviews and articles up
- To remove or fade away negative ratings, reviews and articles
Is search engine optimization(SEO) required for ORM?
Yes, SEO is an integral part of ORM service agency as they are tasked with removing negative articles by doing reverse SEO and bring up positive articles by SEO.
Many Big firms and brands hire full ORM agencies to help them manage their online reputation. These agencies often have multiple people handling different aspect of Online reputation.