Online Reputation Management Agency in Delhi
Online Reputation Management Agency In Delhi also known as ORM Agency In Delhi is an important service under the umbrella of Digital Marketing. Attributed to keeping your brand’s online reputation by managing customer interaction, reviews, and ratings. Initially, it was a part or extension of a Digital Marketing Agency but today we see the emergence of an Online Reputation Management Agency in Delhi Ncr and surrounding areas. It has become a new niche for Digital Marketers.
Managing Reputation is an extension of Brand building, Digital Marketing, SEO, and Customer Service.
Unlike offline media which is regulated Internet is a free domain and largely unregulated, a bad review of a brand or personality can quickly become viral and dent image and reputation.
What does Online Reputation Management agency do?
An ORM (Online Reputation Management) agency maintains reputation of a brand/business or Personality on online/Digital platform, that been said it involves a range of activities namely;
- Managing Reviews
- Managing ratings
- Managing Social Media Mentions
- Managing negative articles
- Highlighting Positive Articles
- Managing Customer grievance
- Converting negative impressions into positive or make them fade way
What are some Online Reputation management (ORM) tools?
There are plenty of tools available in market but two of the tools stand out:
There are some other notable tools;
It is advisable to hire a full Online Reputation Management Agency in case you do not have the required budget you can use some good service from Google known as Google Alerts. Google alerts helps you know about mentions of specific keywords for example any article or mention of your brand name, you would be alerted.
How Online Reputation Management Agency work?
Online reputation service agency works on 2 fronts;
- To bring Positive ratings, reviews and articles up
- To remove or fade away negative ratings, reviews and articles
Is search engine optimization(SEO) required for ORM?
Yes, SEO is an integral part of ORM service agency as they are tasked with removing negative articles by doing reverse SEO and bring up positive articles by SEO.
Many Big firms and brands hire Best ORM Agencies In Delhi to help them manage their online reputation. These agencies often have multiple people handling different aspect of Online reputation.
Pulse Business is a full time and Top ORM agency in Delhi and Gurgaon.
30 Shocking facts about Online Reputation Management in 2021
30 Facts about online reputation management (ORM) in 2021 you must know
1. 3 out of 4 consumers trust a company more if it has positive reviews
2. 60 % of consumers say that negative reviews made them not to use the business.
12.40% of consumers received a response from a business after leaving a review
13.59% of customers that were asked to leave an online review were asked in person during the sale.
14.There was a 5% annual increase from businesses that asked customers to leave an online review (from 46% in 2018 to 51% in 2019)
15.Out of the group surveyed who left reviews in 2019, customers left an average of 9 reviews per year
16.34% of people who left reviews in 2019 wrote 2-3 reviews for local business
17.85% of consumers are willing to leave reviews
18.60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences
19.66% of consumers have written an online review for local businesses – including 80% of 35-54-year-olds
20.71% of consumers say they’re more likely to use a business that has responded to their existing reviews
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21.97% of review readers take in businesses’ responses to reviews (an increase of 89% from 2018)
22.68% of consumers question the authenticity of reviews
23.46% of customers believe they’ve read a fake review in the past year
24.70% of consumers look at multiple review sites when choosing a local business
25.The average consumer reads a whopping 10 reviews before feeling able to trust a business
26.7% of consumers older than 55 would use a business that has less than 3 stars
27.Only 53% of consumers would use a business that has less than 4 stars
28.Businesses without 5 stars risk losing 12% of their customers
29.Consumers aged 55+ are least likely to forgive a low star rating
30.32% of customer’s next step after reading positive reviews is visiting the seller’s website