Introduction to Digital Marketing Course
There is a huge demand for Digital Marketing courses specially if you check keywords such as “Digital marketing institute in Delhi or Digital Marketing institute in Jaipur you will notice a monthly search traffic of 4000 & 1000 respectively.
Emergence of Digital Marketing
Initially Digital marketing was seen as a smaller part of marketing as a whole but over recent decade it has changed not only had digital marketing taken prominence but it is soon replacing traditional marketing space.
What is fuelling this demand? ‘India’s online population of 400M is expected to hit 650M by 2020. With an only compounded growth of 30 % it is the medium with fastest growth. The penetration of internet and opening up of marketing space and emergence of search engines has led to this growth.
Job Opportunities in Digital Marketing
We have lot of opportunities coming our way with over 10 Lakhs Digital Marketers required in 2020 and it is not going to die down soon. Further as a freelancer you can establish and do well.
Following are some job/career options available as a digital marketer:Junior & Mid Level Career Options
- Digital marketing intern
- Digital marketing executive
- SEO Executive
- Link Building specialist
- Social media specialist
- Google Ads specialist
- Email marketing specialist
- Web Analyst
- Online reputation executive
- Content marketing executive
Higher Level Digital Marketing Job Titles
- Digital marketing strategist
- Digital marketing manager
- Social media manager
- Digital Marketing Head
- Paid Advertising manager
- Digital Branding Head
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Apart from this there are other freelance opportunities
Such as blogger, influencer, content writer, Instagram, facebook etc.
Skill development in Digital Marketing There are plenty of institutes offering Digital marketing, low part is that most of them are offering theoretical knowledge whereas Digital Marketing is purely practical. There is a visible gap between skills required and available skill set. Institutes like Aaron Academy Jaipur and other institutes are filling this gap.
Pulse Business provides practical training with hands on training on live projects. There are many such wonderful institutes working to fill this skill gap.
