Gurgaon's best Content Marketing Company
Engaging content that
takes your BUSINESS
to next LEVEL
Content is regarded as a powerful business tool as it has the ability to engage users and drive them to conversion. Content marketing has become an essential part of the digital marketing strategy for any business.
Content Planning & Strategy
We develop an overarching plan and strategy for your content as per your niche
We create content as per buyer’s persona & their stage of journey
Publishing content to right platforms and at right time is key
Distribution & Promotion
We distribute & promote each piece of content on various platforms
We analyze performance of content & its strategy for its effectiveness
How Pulse team can help
Connect with right audience with right notes
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Content Marketing Process
What is Content Marketing?
“It is a marketing process of creating, distributing, sharing and publishing relevant, valuable content to attract a targeted audience”
“Content is not king! Your business is king” and your content should serve the king. This is exactly how we must approach content marketing.
How to plan and make content marketing strategy?
I’m going to show you how to plan and execute a content strategy that gets more leads and sales for the long haul. So let me show you how our content marketing strategy works and you’ll see exactly why it’s so effective for any type of business. Let’s get to it.
First, what is content marketing?
According to an Institute, CM is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience— and, ultimately, to drive profitable customer action. Now, the goal is to drive profitable customer action. So if your content channels aren’t working towards that goal, then you may not even be doing content marketing despite having a blog, YouTube channel, or podcast. Again…content isn’t king. Your business is king. And if your content isn’t serving the king,then what’s the point?
How content helps your website?
Now, your content’s job is two-fold:
1). Get as much relevant traffic as possible. and
2). Convert or prepare your visitors to become paying customers.
So the first thing, and arguably the most important thing you need to do, is keyword research. Whether you’re a seasoned SEO practitioner or not, keyword research is important factor in content marketing. If you’re creating content around topics that people aren’t interested in, your traffic won’t be sustainable. So let’s say that you run a business in the personal finance space and you sell a membership to help aspiring middle and upper class people in their 30s and 40s save their first million dollars. Now, a couple of keywords worth researching might be “personal finance” and “save money.” So I’ll go to Ahrefs’ Keywords Explorer and search for these search queries.
Next, I’ll go to the Phrase match report which will show us a ton of keyword ideas that contain any of our keywords. Now, the personal finance space is pretty competitive and since my site is rather new, I’d probably want to start with some lower competition keywords. So I’ll set a Keyword Difficulty filter to show only keywords with a maximum difficulty score of something low like 15. I’ll also set a minimum Search Volume to something reasonable like 400. And we now have a small, yet manageable list to filter through. Now, this is where your decisions will determine success or failure.
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