Want to see a simple SEO strategy?
Today, I’m going to show you exactly how to execute strategy to get more organic traffic to your website. So before we dive in, let’s get on the same page. In its simplest form, search engine optimization comes down to content and links. And when I say links, I’m talking about both internal and external. Now, content brings context to your pages. Links, on the other hand, act as “votes” to show search engines that your pages are worth ranking. Most websites have two main types of content. First are informational pieces, which I’ll generalize as blog posts, interactive tools, and other useful non-commercial content. The second type of content is probably what you want to rank the most. And that’s “money” pages. Think of these as product pages for an e-commerce store, landing pages for a services or SaaS based business, and sales pages for things like online courses. Now, if you’ve ever tried building quality links to these revenue generating pages, I’m sure you found it quite difficult. Generally speaking, people don’t care to link to things like product pages because it provides very little value to them and their audience. But they do link to informational content like guides and reviews. And this happens because:
a.) the external link may support a point or statistic they’re mentioning.
b.) it directs their visitors to helpful content that they might not want to expand on.
A prime example of this theory is HubSpot. If you look at their top 50 most linked top ages, you’ll see that 88% of them are blog posts and free courses. As a result, these pages have racked up huge amounts of authority. On the far left, you have a bunch of websites who might be interested in linking to your content. Let’s call them “linkers.” On the far right, you have your money pages. And we’ve already established, that the vast majority of these people won’t be linking to your “money” pages. So you add a blog. And this is going to bridge the gap between the linkers and your revenue generating pages. And as your blog builds more authority, it can pass that onto your “money” pages using internal links. And the result? More powerful money pages that should help you rank and hopefully bank. Now, you might still have some questions like”which pages do I link from and which ones do I link to?” Or you might be thinking…Sam! I don’t have any authoritative pages. No worries. Because I’m going to answer the rest of your questions right now. So step 1 is to choose money pages you want to boost. You know your business best, so you’ll have to use your best judgement to choose pages. Where a small SEO boost has the potential to lead to significantly more traffic, and more importantly, revenue.
A great way to do this is to look in Google Analytics. If you’ve setup e-commerce or goal tracking,you can look through your reports for pages that have a good balance between traffic,conversion, and revenue. Alright, step 2 is to find relevant ‘middleman’pages to link from. Now remember, the middleman is your blog. So we want to find pages that are both authoritative and relevant. There are two ways to do this. The first is to do a Google search. So we got relevance down, but at this point there are only three pages that mention “keyword generator” as a phrase match. In general, the higher the UR, the stronger the page. In fact, we’ve found a clear positive correlation between a page’s UR and its organic search traffic.
The second way to do this is to use the “Best by Links report.” Just enter in the domain or blog sub folder you want to analyze. Then go to the Best by links report. This report ranks pages of your target based on the URL Rating. If you prefer, you can sort your pages by the number of referring domains pointing at your pages. You can then use the Include search box to search for relevant pages where you can add internal links to your “money” pages. Ok, so everything that I’ve shown you to this point works well if you have authoritative pages. But not all websites have these so-called”High-PR” pages. So if you fall into the latter, then you’re going to have to build them. To do this, I highly recommend using the Skyscraper technique. If you haven’t heard of this link building strategy, then here’s what it looks like. You find an outdated piece of content that has links and is relevant to the page you want to boost. You create something that’s better. Then you reach out to all of the people linking to the inferior page, and ask them to link to you. So the first step is to find a relevant and outdated page that has links. You can do this in Content Explorer, which has over a billion pages of pre-vetted content. Just search for a topic related to your “money” page. So if I were in the body building space, I might search for “protein powder.” Next, I’ll set a requirement for the pages to have at least 100 unique websites linking to them or some other high number. And this one seems promising with over 240 referring domains and the page is less than 200 words. Now, while word count isn’t indicative of a good quality page, 200 words just seems crazy low to me and is worth checking out. The next thing you need to do is create apiece that’s better. Now, better doesn’t mean that you should go and double the word count at a whopping 400 words or a post with 51 recipes over their 50. What you want to do at this stage is analyze the page and find points of weakness. Can you create a more actionable guide? Can you make it more user friendly? Are there key points that are missing? Whatever “better” is to you and your industry… do it. So looking at the page, you’ll see that the images are basically stock photos that look like they’ve been spliced together. Also, there are no recipes on the page as the title implies. Instead, they have the name of the shake,a one-sentence description, and a link to a recipe that you have to click to get. So I think I could create a better user experience by adding printable recipe cards, talking about the benefits of each shake and what type of athlete should use them. Take an almond peanut butter shake as an example. I could mention things about how this shake is packed with heart-healthy monounsaturated fats, which is great for whatever type of person it would suit. The point is that you want to find legitimate things that you would do differently that adds more value to readers and linkers. Finally, you need to reach out to the people linking to this page. Just click on the caret beside the URL and go to the Back-links report, which shows you all pages that are linking to the target page. From here, you can set some filters to narrow down your list of link prospects as well as study the anchor and surrounding text column,which can give you context into how and why the page got a link in the first place. We have a full video on finding these types of pages for link building, so I’ll link that up in the description. After you’ve built enough links and your page has gained some authority, you can use them as a middleman to pass authority to your money pages. But hey. Building an army of middlemen isn’t just about boosting “money” pages. It’s likely that some of the content you create will start ranking too. And if you’ve chosen a topic that’s related to your business, you’ll get targeted traffic and most likely, more customers.
Visit https://www.pulsebusiness.net/search-engine-optimization/ for more details
Avoid making these website mistakes
So, we’re gonna talk about five marketing mistakes for your website that you absolutely need to avoid.
Mistake 1 (Not creating content Consistently)
Okay, so when it comes to running a new website one of the biggest mistakes I see most beginners make is just not being consistent enough. Maybe, you’re not seeing the results you need or you’re just getting a little bit bored with having to produce content all the time. But, whatever it is a lot of people abandon projects and they just don’t publish regularly enough for their websites. So, you have to be really careful about consistency and make sure you’re publishing every single month. Or publishing content regularly enough to keep growing your site.
Mistake 2 (Not Promoting the content enough)
Another big mistake I see a lot of people make when it comes to running a website is basically not promoting their content enough. So, it’s really easy to sit behind a laptop and just publish content and write new articles and that sort of thing, because it’s quite a comfortable position to be in. But when it comes to reaching out to webmasters in your niche or to other websites and networking with them, that can be a little bit uncomfortable for a lot of people. And they therefore don’t promote their content as well as they could do. You know, in fact some of the best marketers in the world actually spend only 20% of their time creating content and then the other 80% of that time is spent on promoting it and getting it out there so people can actually read and benefit from it.
Mistake 3 (poor Niche Selection)
Next up, I’d say poor niche selection is so common when it comes to running a new website. You know, especially when you’re new to this, maybe you don’t know how to pick a niche. Or you’re not sure if you’re in the right field and maybe you just picked a niche out of the air. But, the problem is that you have to be very selective about what sort of industry you work on and what sort of industry you’republishing content within. Because, obviously some are more competitive than others. Some are more profitable than others and there are some niches that are just doomed to failure straight from the start. So, you have to be really careful about this. And the other thing is as well, that some niches are very seasonal. So, for example like gardening, where people can only stay outside the house for like six months of the year. And the rest of the year they can’t really do much gardening at all. So, if you’re in a niche like that it’s very seasonal and you’re probably gonna see a huge drop in your traffic for six months or even nine months of the year. And that’s a big problem. So, yes seasonality, profitability and competition are all big factors you need to take into account. When it comes to choosing a niche, you can’t just pluck one out of thin air. Now with your niche selection,
Mistake 4 (Not knowing how to monetize)
Another huge problem with that most beginners make when it comes to choosing a website is the monetization method. In fact a lot of people just start up a website and they have no idea how they’re gonna monetize it and they think, “Right okay, “I’ll just figure out that bit out later.” But, the big problem is that if you don’t know how you’re gonna monetize your content then you don’t really know if it makes business sense to produce content around it. And if you have a huge website, where you’ve dedicated hundreds of hours to creating content and you don’t know how to monetize it, that’s a big problem. You know, because you’ve wasted all your time, your energy. Maybe you’ve hired some other people to work on the website. The problem is that you don’t know if it’s profitable or not. So, that’s why I always recommend reverse engineering your monetization method first and then creating the content around that. So, for example you could look at monetization methods like affiliate marketing or advertising, recommending Amazon products, info products, even promoting Click bank products. And these are all ways you can monetize your website. But the big thing is to make sure that you know how you’re gonna monetize your website before you even begin building it out. And it’s always better to work that out first than figure it out later.
Mistake 5 (Not Posting High Quality & quantity of content)
And finally, one of the biggest mistakes is just not posting enough content or not posting enough high quality content. Okay, some people, they only post like 10 or 20 pages or articles on their website. And they turn around and ask, “Why am I not getting any traffic from Google?” And the problem is, that you should be aiming to have like 200 pages on your site. 10 or 20 pages isn’t gonna cut it. Even 50 isn’t that many really. You have to build out a whole website properly before you can even expect any traffic back. So, yeah you have to be very careful about that, but also the quality of your content. So, is it engaging? Is it better than your competitors? Is it answering a problem? How long is the content? These are all things you should take into account when it comes to content. So, not just the quantity of the content you post, but also the quality has to be consistent too. So, yeah just be aware of those and yeah, of course you have to avoid the mistake of just not posting enough. So, that’s it for my five common website mistakes and how to avoid them. So, you have to make sure you post enough content. That you’re consistent with it. That you’re promoting that content, but also you have to be very strategic about your niche selection and how you’re gonna monetize your website because if you don’t know how you’re gonna monetize your website and you don’t pick the right niche, your website is kind of deemed to failure. So, you have to be very careful about these things.
1) Consistently upload Content
2) Promote your content
3) Poor niche Selection
4) Monetize your website
5) Post High Quality and Quantity of Content
Align your website as per your business goal
Hi, It may sound obvious, but it’s true: your website needs to meet your business’s needs and the needs of your visitors. Let’s walk through how to think like a customer and design your website accordingly, all without losing sight of your own goals.
Important points to remember while building website
So, you’re starting to design a website. As you do this, keep your goals in mind, but also consider what your visitors are actually looking for. Marrying what you want people to do on your site, and what they want to do on your site is a secret to success. Here’s an example. Think of the last time you went to a website looking for a phone number. Maybe you just wanted to ring the shop to ask them a question or even get directions. Was that number easy to find? If you’re a business, you should aim to put your phone number in a very visible location on every page of your site, maybe even highlighting it. You might even consider adding some text encouraging visitors to call now, and make your Contact page easy to find in case it’s the first place they get to on your site. Also, it’s a good idea to allow mobile users viewing your site to call you in literally just one click. Let’s say you want more locals to visit your shop. Meanwhile, your customers want to know how to find you when they’re craving some fresh baguettes. Including maps on your website along with specific directions can make you both very happy. What else might visitors be looking for on your website? It could be prices? Special offers? Maybe certifications to show that you’re qualified to provide a service? By making sure all of these things are easily available, you’ll match your business goals with your visitors’ needs. And if you’re interested in learning how to measure what you visitors are doing on your website. check out our other videos on analytics too. Now, let’s talk about content,or actually, the words on your pages. The words you use should be much more than just a sales pitch. In most cases, you want to avoid technical jargon and chest-beating about how great you are. Instead, try to explain that you can meet the needs of your customer or solve a problem they have. By framing it in terms of what you can do to help visitors, your content will be much more engaging,and not to mention, much more helpful. To achieve this, we write in a tone that’s confident but not intimidating. Unless your audience is made up of astrophysicists, explain concepts in everyday language. Tell a story to help connect with your visitors. Things like testimonials, or videos starring satisfied customers whose problem that you’ve solved, or letting people write reviews about products or services directly on your site can really help too. Remember, every second counts. People won’t be on your website for long, and they may scan words quickly, or not at all. But images, headlines,and clear navigation can help them really find what they’re looking for before they move on. Design and build your website with your business goals and your visitors’ desires in mind. It will have a much better chance of success.
Summary of Points
1) Make Important information such as contact easy to find
2) Include map in your website
3) Make website mobile user friendly
4) Put call to action such as call or message now
5) Engaging Content
6) Have testimonials
7) Make heading clear and navigation easy
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