There are 3 Key elements Of on page SEO
Today we will understand what are the 3 key elements of On Page SEO and points to keep in mind while Doing On-Page-SEO
Today we will understand On Page SEO and points to keep in mind while Doing On-Page-SEO.
There are 3 Key elements of on page SEO
Site owners aim to rank for specific keywords with high search volume to increase their site’s traffic. So make sure to get cracking on your keyword research! It is literally everything, or the very basics at the very least. You need to use your keywords everywhere your website both metadata and in your website’s copy and content. These 3 key elements of on page SEO are the most important of all the factores responsible for ranking your blog or content
So what is metadata? Metadata might sound pretty spooky, but it’s actually pretty nice. It usually refers to three specific elements that all should be optimized on your website those are meta titles, meta descriptions and headers. The meta title appears in search results in the open tabs of a browser. It should utilize your main keywords and has a character limit of around 70 characters, but always opt for less.
The Meta Description appears in search results as well, and is one of the most crucial elements in increasing and determining your CTR. Recently, Google just lengthened the amount of characters allowed in the meta description for both mobile devices and desktop devices, souse that space wisely. Headers appear in a website’s copy and help divide the text into different sections.
Those can be a little tricky though because they need to appeal both to users reading your website and actually search engines as well and explain to them what this page is about.
This all brings us to our next element of SEO: Content. Now it has been said many times before in the past decade or two, and it is more important now than ever, “Content is king.” Or queen. I mean, it is 2020, right? Seriously though, content is very important and if you want to rank anywhere online you better have a good content of quality.
In fact, content is so important, it might not be as important as it was, but more so. In-depth content value is not easy to create but if you want to rank anywhere online you better have good content on your website. Content is what google crawlers read. Keywords are highlighted and are picked by search engines which helps them rank on a particular content on set of keywords. The content is further segmented as headlines and tags. Head lines are categorized into H1 to H6 depending upon their significance in the content.
Lets understand this by an example. If we are writing a blog on How one should make pasta. H1 would be your head line (keyword you would like to rank) followed by Steps to follow as H2 and procedure as H3 and so on. You can say these headlines binds the content together as important nodes in content. These headlines help search engines to rank blogs on SEO. It is one of the 3 Key elements of on page SEO.
Coming to Tags, tags are those keywords which this particular blogs is known for and stands for. It helps search engines determine what this blog is about and what could be all possible keywords could this be searched for. If you are making Pasta the best tags would be, How to make best pasta? Best Pasta Recipe, Ways to make Pasta etc. So now you understand what are the 3 key elements for on page SEO. It is one of the important aspect of SEO and the most important One
There are a few more on-page elements we could discuss, in my next blog
3 Key elements of on page SEO
How Google helps in local SEO!
Let us look at the factors responsible for Local SEO Ranking and how Google helps us improve our Local Ranking?
List of Factors important for local SEO ranking
1) Listing your Business on Google My Business (GMB)
2) Use of ranking keywords in GMB description
3) Accumulating Positive Reviews
4) Carefully crafted keywords in Reviews
5) Proximity of Searcher
6) Quality & Freshness of Content
Listing your Business on Google my Business
This has worked for me. I listed my business on GMB and once it was verified I was present in local searches and visible on Google Map. Google Search has 02 components one is based on organic searches, traffic and ranks your website on specific keywords. This is time consuming, long term affair.
Another aspect is google map based local SEO, where the search results are based on keywords and proximity of user to business, easier to appear in business and local ranking.
Use of ranking keywords in GMB description
In order to be visible on Google map based local SEO apart from proximity you need relevant keywords in your business description for example for a SEO company ABC at XYZ location the description would read like ” SEO company in XYZ offering services in SEO, Content Marketing, Digital Marketing etc.”
The google will read these specific keywords and list your local map and whenever some one searches for these services near you. Your business would pop -up
Accumulating Positive Reviews
Having business listed on Google Map is 1st task but to rank higher on and be visible over other we also need to focus on other important factors such as No of reviews and positive reviews.
Positive reviews also help prospect identify you and build an initial trust. Thus getting more visits to your website. Accumulate positive reviews this helps build authority in google.
Make sure reviews are regular and consistent
Carefully Crafted keywords in Reviews
Here is a catch! most of us get our friends and family write initial reviews, nothing wrong with that, we need to start somewhere. However, how reviews can be utilized effectively is by infusing keywords related to your services for example “SEO services were good and I am recommending ABC company for that”. Carefully SEO services keyword is used along with company name this gives signal to Google establishing service connect with firm.
Proximity of searcher
The local SEO listing has one major factor while showcasing you search results “Proximity of user” lets see this with an example. If there are 3 businesses ranking on same keyword in same locality the one nearest to user will be listed on top this is how google map listing works.
Quality & freshness of Content
Another factor which helps you constantly stay on the top of the list is the quality and freshness of content. Google over a period of time sees a content as old and would rank a fresh qualitative content on top rather than the old content. This helps new and fresh businesses and bloggers to have their blog/business visible on top.
Some few other factor which play small but significant part in helping attract more visitors to your website are
1) Regularly updating Post
2) Regular uploading pics
3) Sharing business profile
Irrespective of whether its local SEO ranking or Organic Search Ranking backlinks are an important aspect for Google which help determine domain authority and in-turn increases your chances of ranking higher. Google have built its algorithms in a way that count multiple factors and always tend to give exact results to its users. the purpose is to enhance user experience and give them relevant matching results for their search queries. This one factor is basis of all their activities.
To understand more and get SEO audit of your website feel free to connect to Pulse Business
What is On Page SEO?
What is H1 Tag?
What is H2 Tag?
What is H3 Tag?
What is On page Seo (Optimization) and how do we do it?
So what is On Page SEO? I have always held that On page optimization is very important. Off page, back links or link building will not help improve your seo score much than improvement by On Page Seo. If your content is good google will rank you higher.
Content is the king as they say. .You created the link and the person clicked on that link too. But your landing page is not appealing.and content is not good. This will affect your SEO score. So On page seo is the most important factor in ranking. On Page SEO gets more than 90% of weightage in SEO. To understand what is SEO we need to understand H1-H6 Headings.
Let’s start from the beginning.
H1, H2 , H3 Headings
We need to put our most important lines in the H1 tag, next is H2- sub-points. Let’s try to understand, Like website of Pulse Business. So I write Welcome to Pulse Business. This will stay in H1.
Today we’ll read about SEO. This will be in H2. Other details will be in paragraph. If i make more subheadings. let’s say of SEO. That will come in H3.
Lets see another example,
Let’s say SEO is H1. Means i am talking about SEO. and it has 2 parts : On page and OFF page. So On page is H2. OFF page is H2 too. Basically we need to use H1 once and H2 we can use multiple times. We can go till H6. Remember H2 will come inside H1, and H3 inside H2, and so on.
To make google understand content these tags are used. So for a successful crawling we need to give headings.
Tags like H1,H2….etc, But people think that H1 means big and H2 means small. Its not about size. But back end story is different.
Next things is Yoast SEO.
If you are starting your career in SEO. Then Yoast SEO is the best. Plugin for wordpress.
Its amazing and will tell you about different types of content(headings etc), Keyword density, readability etc. Whether you’ve kept your focus keyword in the beginning or not. Focus keyword like like I need to write a blog on SEO. SEO is my focus keyword. It will prompt you to write focus keywords, description etc.
Let’s talk about three important things here. I’ve told you according to Rank brain, More clicks , more seo better ranking.
Let’s say if person searched. SEO
A result comes : What is SEO?
10 Proven techniques to Rank no.1 and in the description below There’s Call to action.
People says add keywords in the description, but you need to write appealing catchy lines. So that he opens our link. Think about it whenever you search something on google. You open the link after reading the description right? If that description is not appealing , you won’t open it. Some inappropriate or irrelevant data you won’t open it. At times we don’t open a particular page because we got our query resolved from the description. So description is very important.
External & Internal Links
Let’s talk about internal and external linking. Internal linking means. To my page I added links of my other pages/blogs. Let’s say a page ranks better and I am getting huge traffic too. If I link some other pages also. Chances are high that visitors may see those pages too. Atleast 10,000 out of 1 lakh? Ultimately win-win situation Our aim is to increase our engagement. Our traffic is increasing. Another thing is external linking. What happens with external linking.
Let’s say I wrote marketing. Marketing has it’s meaning How does google know? What am i trying to express about marketing? Sometimes internal politics, Let’s say I am writing internals. Internals of this mobile phone. Internals means specification. So I can link that internal to specification Google will know this. Google can easily read your website. that’s it you just need to execute your content in an easy manner and also to google bot that’s it simple.
One more thing, Our page speed should be fast. What we can do for that? Keep the image small/compressed. Quality less. Our page’s loading time. Server should be fast. I don’t know why people made a big deal of this. On page seo blah blah, SEO is the most important thing. Content is important too And write in such depth that he shares with his/her friends. This is real SEO. Not this. I’ll bring your page on the top. What do you need to do? Create false backlinks :/
Hope you would have understood basic what is on page SEO?