Online Reputation Management Agency in Delhi
Online Reputation Management also known as ORM is an important service under the umbrella of Digital Marketing. Attributed to keeping your brand’s online reputation by managing customer interaction, reviews and ratings. Initially it was a part or extension of Digital Marketing Agency but today we see emergence of Online Reputation Management agency in Delhi and surrounding areas. It has become a new niche for Digital Marketers.
Managing Reputation is an extension of Brand building, Digital Marketing, SEO and Customer Service.
Unlike offline media which is regulated Internet is a free domain and largely unregulated, a bad review of a brand or personality can quickly become viral and dent image and reputation.
What does Online Reputation Management agency do?
An ORM (Online Reputation Management) agency maintains reputation of a brand/business or Personality on online/Digital platform, that been said it involves a range of activities namely;
- Managing Reviews
- Managing ratings
- Managing Social Media Mentions
- Managing negative articles
- Highlighting Positive Articles
- Managing Customer grievance
- Converting negative impressions into positive or make them fade way
What are some Online Reputation management (ORM) tools?
There are plenty of tools available in market but two of the tools stand out:
There are some other notable tools;
It is advisable to hire a full ORM agency in case you do not have the required budget you can use some good service from Google known as Google Alerts. Google alerts helps you know about mentions of specific keywords for example any article or mention of your brand name, you would be alerted.
How Online Reputation Management Agency work?
Online reputation service agency works on 2 fronts;
- To bring Positive ratings, reviews and articles up
- To remove or fade away negative ratings, reviews and articles
Is search engine optimization(SEO) required for ORM?
Yes, SEO is an integral part of ORM service agency as they are tasked with removing negative articles by doing reverse SEO and bring up positive articles by SEO.
Many Big firms and brands hire full ORM agencies to help them manage their online reputation. These agencies often have multiple people handling different aspect of Online reputation.
30 Shocking facts about Online Reputation Management in 2021
1. 3 out of 4 consumers trust a company more if it has positive reviews
2. 60 % of consumers say that negative reviews made them not to use the business.
12.40% of consumers received a response from a business after leaving a review
13.59% of customers that were asked to leave an online review were asked in person during the sale.
14.There was a 5% annual increase from businesses that asked customers to leave an online review (from 46% in 2018 to 51% in 2019)
15.Out of the group surveyed who left reviews in 2019, customers left an average of 9 reviews per year
16.34% of people who left reviews in 2019 wrote 2-3 reviews for local business
17.85% of consumers are willing to leave reviews
18.60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences
19.66% of consumers have written an online review for local businesses – including 80% of 35-54-year-olds
20.71% of consumers say they’re more likely to use a business that has responded to their existing reviews
Start your online reputation management with us today click the link below:
21.97% of review readers take in businesses’ responses to reviews (an increase of 89% from 2018)
22.68% of consumers question the authenticity of reviews
23.46% of customers believe they’ve read a fake review in the past year
24.70% of consumers look at multiple review sites when choosing a local business
25.The average consumer reads a whopping 10 reviews before feeling able to trust a business
26.7% of consumers older than 55 would use a business that has less than 3 stars
27.Only 53% of consumers would use a business that has less than 4 stars
28.Businesses without 5 stars risk losing 12% of their customers
29.Consumers aged 55+ are least likely to forgive a low star rating
30.32% of customer’s next step after reading positive reviews is visiting the seller’s website
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Best compilation of Digital marketing quotes in 2020
Digital Marketing quotes are inspirational, keep motivating you to be on right path. We all need inspiration time to time to keep us motivated. Written by experienced marketers I have compiled the list of best motivational digital marketing quotes from various sources.
I have also given a small explanation along to make understanding easier.
“Advertising brings in the customers, but it is your job to keep them buying from you.-Chet Holmes”
Rightly said advertisement may attract prospects and leads but to convert them is in your hands and on your ability.
“The pace of change means that relationship is more important than ever before. – Dave McLaughlin”
With customer so rapidly changing choices and brands it has become important for brands and businesses to maintain relation with their customer ever more
“Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.-Amber Naslund”
Unless and until your service action and product impacts life of people in positive way nothing else matters.
“Commit to a niche; try to stop being everything to everyone – Andrew Davis”
Specialising yourself gives you an identity further if you focus on one aim you are more likely to reach it.
“Its much easier to double your business by doubling your conversion rate than by doubling your traffic. – Jeff Eisenberg”.
Double your conversion rate by interacting with your prospects rather than focussing just on doubling your traffic first one is easier
“We’re all learning here; the best listeners will end up the smartest. – Charlene Li & Josh Bernoff”
Market keeps changing, giving feedback. The ones listening will adapt and be smart capturing market.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov”
Keeping customer in middle of your marketing efforts would make your marketing efforts give your better result
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’ – Jamie Turner”
Creating that personal touch with customer in every content will make you win
“Content is king, but marketing is queen and runs the household. – Gary Vaynerchuk”
Good marketing efforts will bring you clients however a good content will create brand impression.
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. – Guy Kawasaki”
More money you have to invest put it in advertisement to spread marketing awareness. If you are smart but no money create a value customer gets attracted to
“The best way to persuade people is with your ears – by listening to them. – Jamie Turner”
The more you listen more you understand more you can persuade
“Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis”
Building trust and relationship is key to revenue
“Tell a story. Make it true. Make it compelling. And make it relevant. – Rand Fishkin”
Marketing is all about creating compelling stories with customer its central character
Create a minimal viable product or website, launch it, and get feedback. – Neil Patel
Launch with whatever resources and take the feedback to build upon it
“Making promises and keeping them is a great way to build a brand. – Seth Godin”
Deliver what you promise this will keep your customers with you and a constant stream of revenue
“Make the customer the hero of your story. – Ann Handley”
Remember customer should connect with your story as central character only then the story will sound relevant
“Money follows passion – not the other way around. – David Garland’
When you follow your passion you are committed and with commitment comes results.
“Customers are usually very good at identifying their problems, not so much the solutions. – Dharmesh Shah”
It is up to us to give solutions to problems/feedback customer provides.
“Marketing without data is like driving with your eyes closed. – Dan Zarella”
Data is what gives insight to your customers and meaning to your marketing efforts
“Think about what the user is going to type” – Matt Cutts”
If you can think this you have caught the right nerve and this will help you great in Digital Marketing
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There are 3 Key elements Of on page SEO
Today we will understand what are the 3 key elements of On Page SEO and points to keep in mind while Doing On-Page-SEO
Today we will understand On Page SEO and points to keep in mind while Doing On-Page-SEO.
There are 3 Key elements of on page SEO
Site owners aim to rank for specific keywords with high search volume to increase their site’s traffic. So make sure to get cracking on your keyword research! It is literally everything, or the very basics at the very least. You need to use your keywords everywhere your website both metadata and in your website’s copy and content. These 3 key elements of on page SEO are the most important of all the factores responsible for ranking your blog or content
So what is metadata? Metadata might sound pretty spooky, but it’s actually pretty nice. It usually refers to three specific elements that all should be optimized on your website those are meta titles, meta descriptions and headers. The meta title appears in search results in the open tabs of a browser. It should utilize your main keywords and has a character limit of around 70 characters, but always opt for less.
The Meta Description appears in search results as well, and is one of the most crucial elements in increasing and determining your CTR. Recently, Google just lengthened the amount of characters allowed in the meta description for both mobile devices and desktop devices, souse that space wisely. Headers appear in a website’s copy and help divide the text into different sections.
Those can be a little tricky though because they need to appeal both to users reading your website and actually search engines as well and explain to them what this page is about.
This all brings us to our next element of SEO: Content. Now it has been said many times before in the past decade or two, and it is more important now than ever, “Content is king.” Or queen. I mean, it is 2020, right? Seriously though, content is very important and if you want to rank anywhere online you better have a good content of quality.
In fact, content is so important, it might not be as important as it was, but more so. In-depth content value is not easy to create but if you want to rank anywhere online you better have good content on your website. Content is what google crawlers read. Keywords are highlighted and are picked by search engines which helps them rank on a particular content on set of keywords. The content is further segmented as headlines and tags. Head lines are categorized into H1 to H6 depending upon their significance in the content.
Lets understand this by an example. If we are writing a blog on How one should make pasta. H1 would be your head line (keyword you would like to rank) followed by Steps to follow as H2 and procedure as H3 and so on. You can say these headlines binds the content together as important nodes in content. These headlines help search engines to rank blogs on SEO. It is one of the 3 Key elements of on page SEO.
Coming to Tags, tags are those keywords which this particular blogs is known for and stands for. It helps search engines determine what this blog is about and what could be all possible keywords could this be searched for. If you are making Pasta the best tags would be, How to make best pasta? Best Pasta Recipe, Ways to make Pasta etc. So now you understand what are the 3 key elements for on page SEO. It is one of the important aspect of SEO and the most important One
There are a few more on-page elements we could discuss, in my next blog
3 Key elements of on page SEO
How Google helps in local SEO!
Let us look at the factors responsible for Local SEO Ranking and how Google helps us improve our Local Ranking?
List of Factors important for local SEO ranking
1) Listing your Business on Google My Business (GMB)
2) Use of ranking keywords in GMB description
3) Accumulating Positive Reviews
4) Carefully crafted keywords in Reviews
5) Proximity of Searcher
6) Quality & Freshness of Content
Listing your Business on Google my Business
This has worked for me. I listed my business on GMB and once it was verified I was present in local searches and visible on Google Map. Google Search has 02 components one is based on organic searches, traffic and ranks your website on specific keywords. This is time consuming, long term affair.
Another aspect is google map based local SEO, where the search results are based on keywords and proximity of user to business, easier to appear in business and local ranking.
Use of ranking keywords in GMB description
In order to be visible on Google map based local SEO apart from proximity you need relevant keywords in your business description for example for a SEO company ABC at XYZ location the description would read like ” SEO company in XYZ offering services in SEO, Content Marketing, Digital Marketing etc.”
The google will read these specific keywords and list your local map and whenever some one searches for these services near you. Your business would pop -up
Accumulating Positive Reviews
Having business listed on Google Map is 1st task but to rank higher on and be visible over other we also need to focus on other important factors such as No of reviews and positive reviews.
Positive reviews also help prospect identify you and build an initial trust. Thus getting more visits to your website. Accumulate positive reviews this helps build authority in google.
Make sure reviews are regular and consistent
Carefully Crafted keywords in Reviews
Here is a catch! most of us get our friends and family write initial reviews, nothing wrong with that, we need to start somewhere. However, how reviews can be utilized effectively is by infusing keywords related to your services for example “SEO services were good and I am recommending ABC company for that”. Carefully SEO services keyword is used along with company name this gives signal to Google establishing service connect with firm.
Proximity of searcher
The local SEO listing has one major factor while showcasing you search results “Proximity of user” lets see this with an example. If there are 3 businesses ranking on same keyword in same locality the one nearest to user will be listed on top this is how google map listing works.
Quality & freshness of Content
Another factor which helps you constantly stay on the top of the list is the quality and freshness of content. Google over a period of time sees a content as old and would rank a fresh qualitative content on top rather than the old content. This helps new and fresh businesses and bloggers to have their blog/business visible on top.
Some few other factor which play small but significant part in helping attract more visitors to your website are
1) Regularly updating Post
2) Regular uploading pics
3) Sharing business profile
Irrespective of whether its local SEO ranking or Organic Search Ranking backlinks are an important aspect for Google which help determine domain authority and in-turn increases your chances of ranking higher. Google have built its algorithms in a way that count multiple factors and always tend to give exact results to its users. the purpose is to enhance user experience and give them relevant matching results for their search queries. This one factor is basis of all their activities.
To understand more and get SEO audit of your website feel free to connect to Pulse Business
What is On Page SEO?
What is H1 Tag?
What is H2 Tag?
What is H3 Tag?
What is On page Seo (Optimization) and how do we do it?
So what is On Page SEO? I have always held that On page optimization is very important. Off page, back links or link building will not help improve your seo score much than improvement by On Page Seo. If your content is good google will rank you higher.
Content is the king as they say. .You created the link and the person clicked on that link too. But your landing page is not appealing.and content is not good. This will affect your SEO score. So On page seo is the most important factor in ranking. On Page SEO gets more than 90% of weightage in SEO. To understand what is SEO we need to understand H1-H6 Headings.
Let’s start from the beginning.
H1, H2 , H3 Headings
We need to put our most important lines in the H1 tag, next is H2- sub-points. Let’s try to understand, Like website of Pulse Business. So I write Welcome to Pulse Business. This will stay in H1.
Today we’ll read about SEO. This will be in H2. Other details will be in paragraph. If i make more subheadings. let’s say of SEO. That will come in H3.
Lets see another example,
Let’s say SEO is H1. Means i am talking about SEO. and it has 2 parts : On page and OFF page. So On page is H2. OFF page is H2 too. Basically we need to use H1 once and H2 we can use multiple times. We can go till H6. Remember H2 will come inside H1, and H3 inside H2, and so on.
To make google understand content these tags are used. So for a successful crawling we need to give headings.
Tags like H1,H2….etc, But people think that H1 means big and H2 means small. Its not about size. But back end story is different.
Next things is Yoast SEO.
If you are starting your career in SEO. Then Yoast SEO is the best. Plugin for wordpress.
Its amazing and will tell you about different types of content(headings etc), Keyword density, readability etc. Whether you’ve kept your focus keyword in the beginning or not. Focus keyword like like I need to write a blog on SEO. SEO is my focus keyword. It will prompt you to write focus keywords, description etc.
Let’s talk about three important things here. I’ve told you according to Rank brain, More clicks , more seo better ranking.
Let’s say if person searched. SEO
A result comes : What is SEO?
10 Proven techniques to Rank no.1 and in the description below There’s Call to action.
People says add keywords in the description, but you need to write appealing catchy lines. So that he opens our link. Think about it whenever you search something on google. You open the link after reading the description right? If that description is not appealing , you won’t open it. Some inappropriate or irrelevant data you won’t open it. At times we don’t open a particular page because we got our query resolved from the description. So description is very important.
External & Internal Links
Let’s talk about internal and external linking. Internal linking means. To my page I added links of my other pages/blogs. Let’s say a page ranks better and I am getting huge traffic too. If I link some other pages also. Chances are high that visitors may see those pages too. Atleast 10,000 out of 1 lakh? Ultimately win-win situation Our aim is to increase our engagement. Our traffic is increasing. Another thing is external linking. What happens with external linking.
Let’s say I wrote marketing. Marketing has it’s meaning How does google know? What am i trying to express about marketing? Sometimes internal politics, Let’s say I am writing internals. Internals of this mobile phone. Internals means specification. So I can link that internal to specification Google will know this. Google can easily read your website. that’s it you just need to execute your content in an easy manner and also to google bot that’s it simple.
One more thing, Our page speed should be fast. What we can do for that? Keep the image small/compressed. Quality less. Our page’s loading time. Server should be fast. I don’t know why people made a big deal of this. On page seo blah blah, SEO is the most important thing. Content is important too And write in such depth that he shares with his/her friends. This is real SEO. Not this. I’ll bring your page on the top. What do you need to do? Create false backlinks :/
Hope you would have understood basic what is on page SEO?