Achieve productivity mastery
How to achieve productivity mastery?
Are you trying to increase your productivity?
Do you waste too much time procrastinating?
Don’t know where to begin?
If these are some of the questions boggling you. You want to do something of your own, You have an idea but do not understand where to start or begin. You are unable to set your goal and move forward then this is for you. We all go through this phase and the only way to come out of it is through learning and actions. Thinking and not acting will not be helping your cause, I have come out of this vicious cycle and now I am helping people to rise above this and move on to path of productivity and success.
Knowledge serves no purpose unless its shared and is brought into practice. Knowing the facts is one thing and applying them is another. Learn how we can set goals, apply actions and achieve desired results. Most of us often crumble due to overwhelming information, tasks and time required to complete things. I m sharing with you productivity mastery course to help you achieve your desired goals. I have received this course and it has helped me, I am sure it is going to help likewise you too.
Click the link below to download the said course.
If you need or feel like taking advice or notes of wisdom feel free to connect on whatsaapp +91-8302585401
How to do SEO for my website ?
How to do SEO for my website ? How can I do SEO for my website ? Shall I do it myself or hire a SEO agency. Can I do SEO for my website ? I do not have budget to hire a SEO agency or a Freelancer?
My Website is new, How to do SEO for a new website. These are some questions you are thinking and that has brought you here to this article.
So how to do seo yourself, let me tell you about How to do SEO for your website step by step. I am going to make it simple and easy for you, just stay with me:
How to do seo for my website?
Before we begin let me tell you what SEO is. SEO or search Engine optimization
is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Let me put it this way, it’s a method of optimizing your website or content so that search engine’s crawlers can relate a specific query to it and bring your content or website up for that query.
Lets see Steps that could help you do SEO yourself:
1) Understand your Competition
2) Master Keyword Research
3) Map Keywords
4) Optimize your website
5) Produce regular content
6) Build up links
7) Spread the work on Social Media
- Understand your competition
Easiest way to search for keywords is to check from where your competitors are getting traffic. Find out their organic search keywords.
Find out how they are getting traffic. How are they engaging their visitors?
So how do you study your competitors?
In order to do show you can use tool like similar web or Alexa who will give you similar sites like your competitors. Use tools like Google Keyword planner and Ubersuggest to find out the organic keywords and their traffic.
- Master keyword research
SEO relies on keywords;
Know the words and phrases real visitor/prospect would search
Determine which keywords to target
You can also follow and determine what keywords your competitors are using to drive traffic.
- Map Keywords
Once you have researched keywords and phrases consumers are searching, Map these keywords/phrases to each page on your site.
Create a spreadsheet of primary keywords and secondary keywords and map them with each page on your website. In early stages when beginning try to use long tail keywords with lower search results which will help you rank higher on those keywords and start bringing traffic to your site.
- Optimize your website
With your list of keywords ready with you, next step is to implement these keywords
Optimize your existing blog, Updating keywords in your articles and on your page. Creating new pages with text , graphics etc
Do not forget to update your
- Produce regular content
You have your mapped keywords handy, Start making regular content on given keywords and phrases. Consistently create content to give your visitors to read something amazing everytime they return to your website. Make sure it has a natural flow rather than stuffing it with keywords. Remember at the end of the day it’s the people who would return to read. Make content for humans and not google crawlers.
- Build Back Links
Another important way to get your rankings up is by being referred by websites with high DA (Domain Authority. When high quality and DA site Create a strategy to build up backlinks. It must include Guest Posting, Writing request mails amongst others.
- Spread the word on Social Media
Regardless of how you see Social Media. It is a powerful tool and since marketers have realized its potential, they are targeting their prospects. It still holds that punch. Make sure you spread the word across the media in order to get more followers, likes, brand visibility and visitors to your site.
These are some of the methods you can use how to do seo for your website. Rightly done SEO can yield good results in longer run.
Read more on https://www.pulsebusiness.net/search-engine-optimization/
Follow us and visit our website www.pulsebusiness.net for more such blogs, Share your views in comments
How to remove negative reviews from google ?
How to remove negative reviews from Google my Business. Before that let us understand Google my business in brief. Google My Business is a great tool to list your business on google and in particularly for small businesses it’s a boon. Its purpose is to locate business as per google map and pop out the result on basis of location proximity, relevancy and how google reads your content.
However, this is different from regular URL ranking where we utilize SEO. This one is based on Google maps and it looks something like this in searches as shown in pic below:
As evident from the picture I searched for keyword “ORM agency in Gurgaon” and there appears a small Google Map sections displaying most relevant results. Most of the searches with tags such as “near me” or location name would have this small window pop-up.
Though helpful for small businesses it has a drawback too, anyone tom dick harry can post a bad negative reviews and let me tell you prospects are very keen in reading about ratings and reviews.
A bad one can spoil your chances greatly and if it appears in first three reviews chances are you are losing business.
So Coming back to our core issue;
How to remove negative reviews from google ? By Google we mean Google my Business listing. A negative review can dent your image and make a negative perception in your customers mind. So how to remove negative review from Google?
My experience over the years with google has led me to below mentioned 4 methods by which we can remove or hide a bad review.
1) Speak to Google Representative
2) Reply to the bad review
3) Play the numbers game
4) Flag the bad review
Let’s look at them one by one;
1) Speak to Google representative
This used to be my preferred way of removing any fake negative review but over the years google has become more and more automated and to get through to a real customer care representative becomes pain stakingly difficult.
In case you are able to reach one they don’t offer much help. But in case you are able to reach one of them you can explain and get the review removed if it’s a fake review. To oblige and not to oblige is their discretion.
2) Reply to bad reviews;
People usually write a bad review when they do not get same experience they expected leaving them to rent out their frustration on Google My Business, if you are quick to reply and convince them of a better service or make upto them, you may request them to change the rating or give a better review. That helps and many a time it does.
However downside is 1st you need to interact with them and 2ndly convincing them, both not easy to do and have a lower success rate of 7-10%.
3) Play the numbers game;
This one is my preferred way of bringing the ratings and review under control. Though this may not remove the review, it will certainly push it down and overwhelm with positive ones. This method works most times but let me tell you in case the negative review is written in detail mentioning precise issue with details chances are google sees it as a genuine review and may not pull it down.
So watch it over there.
4) Flag the bad review;
All above methods are straight forward methods however this one is a trick and if it works its works like magic. You have two kind of bad negative reviews one which are fake where all method listed can help you. 2nd one is genuine negative review from your customer. It’s difficult to request removal of second one.
So how to remove a negative reviews from google?, here is the trick flag the said review and mark its sexually explicit and offensive make sure you do it over a period of time lets say 2-4 weeks from 15-25 different mail ids and IP addresses this will send a signal to google algorithms that the said review is inappropriate and it will be removed.
We have learned today how to remove negative reviews from google. These have helped me and I am sure it will help you too.
Hope these will help you with your negative review. If you want to hire us for managing your online reputation, feel free to connect us or visit us on
Digital Marketing Skills to Master in 2021
Technology has rapidly transformed the marketing industry. Reuters reports that digital marketing spends in the US and UK alone is it 52 billion. That’s a 44% increase on the previous year. And the 2018 marketing trends report by McKinley found that while all other marketing functions are saturated there is still a big gap between the demand for digital marketing at 59% with active supply at 19%. So what does this all mean? Digital marketing is still a really smart career choice and if you combine the right set of skills you can become one of the most in-demand business professionals in the world. But remember, as technology is transforming the industry, the jobs to be done and skills required is constantly changing. Especially to stay in the top 1% and really t-shape your digital marketing skill set. So, in 2020 what skills do you really need to master to stay at the top of your game? Let’s find out! Hey guys, my name is Rajdeep Singh and I work in the Digital marketing team here at Pulse Business.
Just as a heads up, there is a ton of skills relevant to digital marketers, But this article is just going to focus on the ones where we see a real growing demand. The skills I mention in this Article assume that you’re taking a best practice approach to data-driven full funnel marketing. As the skills I’ve outlined are really going to empower your growth strategies. Now, we cover the principles of growth hacking and rapid experimentation in a ton of other Articles on our channel so you can go and check them out. However, I’ll include a bonus section in the resource list around growth hacking and rapid experimentation. Here’s five skills that are really going to help you up your digital marketing game into 2020 and beyond! Skill to master number one: Digital Psychology. Humans are complicated in emotional creatures. In fact, according to Harvard professor Gerald Zaltman 95% of our purchase decisions and made subconsciously. So being able to compel and persuade the subconscious mind through online touch points is super powerful for digital marketers.
Digital Marketing Skills to Master in 2021
And this is what having a firm grasp of digital psychology can really do. This relatively new field combines psychology and behavioural economics to better examine our online behaviours. As marketers, we generally have a habit of focusing on what our customers are doing, and sometimes overlook why they’re doing it. That’s what digital psychology is all about. Even if you haven’t actively studied this discipline, you probably would have been exposed to some of its principles. For example, Amazon uses price anchoring against the recommended retail price to make their prices seem relatively cheap and appealing. Despite the fact that actually, most of the competition will sell lower than the RRP. Booking.com, who I see as a master of digital psychology, use the principles of loss aversion, social proof and urgency to increase bookings. You’ll also find the principle of need to complete used on most checkout pages and multi-step forms. According to DigitalPsychology.io, we, as humans, don’t like to leave things incomplete. We’re motivated to finish a set of tasks even with no further reward other than the satisfaction of completing them. Looking to know more about digital psychology and its principles? And need some resources to help? As a start I would 100% checkout DigitalPsychology.io. Curated by Daniel Stefanovic, it’s a free library covering digital psychology principles with examples that help you enhance the customer experience. I would also check out the book How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman. This promises to help you unlock the hidden 95% of your customer’s mind.
Digital Marketing Skills to Master in 2021
Finally, I would recommend diving into Dan Ariely’s book Predictably Irrational: The Hidden Forces that Shape Our Decisions. Digital psychology can help you enhance the customer experience and this is a term that’s being used more frequently by business and marketing professionals, and brings me nicely onto skill number 2: Customer Experience or CX for short. This has been referred to as the only channel a business truly owns. As markets become more and more saturated and consumer choice becomes more abundant, it really is a way to differentiate yourself from the competition. As this Oracle report found, 86% of consumers will pay more for a better customer experience and 89% of consumers began doing business with a competitor following a poor customer experience. Marketers in the digital age need to shift their focus from selling products to selling experiences, and ensuring that those experiences are great every touchpoint. Now, just to clarify, I know CX sounds a lot like UX, right? There is overlap, but whereas UX focuses on the experience a user has with a specific product, service or tool, CX takes a holistic view of all the interactions that a user has with a brand. This means that every area of your business will impact the customer experience. from online adverts, to sales representatives, to suppliers, to delivery, to customer service and more.
But recently customer experience is being more frequently owned and championed by the marketing department as it’s so crucial to brand equity. In fact, according to Accenture86% of B2/B CMOS reported that they consider customer experience to be a very important parameter. So gaining a solid grasp of customer experience marketing is crucial to staying at the top of your digital marketing game. Your customer’s experience must be as consistent, as delightful and as frictionless as possible, at every stage of the buyer journey, and it should also be hyper-personalised. Hyper-personalization is a technique that combines behavioural and real-time data extracted from multiple channels and touch points to deliver a highly relevant experience to your end user. I’ve included some resources around hyper-personalization in the resource list below. Great customer experience is going to fuel your growth engine as it helps increase customer loyalty, repeat purchase, word-of-mouth and positive social proof. Any growth strategies you put in place could be doomed to fail if CX is not a major part of it. Want to learn more? Hot jar actually has a really nice guide on customer experience, as well as a trends and stats report for 2019.To empower your digital customer experience, I would also encourage you to checkout Google’s research into micro moments. As they found, today’s battle for hearts, minds and dollars is won or lost in micro moments.
Digital Marketing Skills to Master in 2021
These are intent-driven moments of decision-making and preference-shaping that occur through out the entire customer journey. Described as an intent-rich moment when a person turns to a device to act on a need-to-know, go, do, or buy. You can also check out these books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer, and The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman and Rick Delisi. Time to get a bit more technical with Skill number 3: Front-End Code. The DIY t-shaped marketer should really understand some of the languages that run our digital world and a great place to start is by learning front-end code. For sure, we can get away without knowing to code with the abundance of code-free tooling options, but it definitely helps. I look at it a bit like this: you can use Google Translate to get by in different countries with a language, but it’s going to be much more effective if you actually know the language. I know in my own experience, and I’m sure some of you would have faced the same challenges, a big blocker to some digital projects can be when requests have to be made with the development team. They’re often super busy and you’re small alignment changes or changes to form design will probably be way down on the priority list. It’s a highly attractive skill to have on a digital marketing resume because it means you can be more agile and work faster on digital projects.
It’s great for things like making bespoke changes to landing pages built with builders, gaining a better understanding of how things like tracking codes and pixels work, not becoming a slave to templates, by that I mean you can make custom changes to things like email campaigns, and it’s also going to allow you to start testing faster and explore more tools-based marketing options. Take our recent T-Shaped Quiz for instance. Here, I was able to embed the Type form tool onto the page for better UX without losing any of the tracking data. How? By manipulating the code snippet provided by Type form to ensure that the right URL parameters get passed through the form on completion. You can even do a bit of competitive intelligence with the Inspect tool on Google Chrome. You can have a look at how your competitors’ websites are set up and even do a bit of keyword snooping by running a meta data inspection. Coding schools are abundant, but some of my favourites are W3Schools, Code Academy and Treehouse, which is actually where I learnt front-end code, myself. Okay, moving on to digital marketing skill number 4: Article Marketing. Article marketing is fast becoming the most powerful content marketing format. According to HubSpot, 87% of businesses are now using Article for marketing. And Social Media Today found that 90%of consumers claim that a Article will help them make a purchasing decision.
Digital Marketing Skills to Master in 2021
To stay at the top of your digital marketing game you really should gain a solid understanding of how to utilise Article and implement a solid Article marketing strategy. Article marketing is great for things like increasing social engagement, reach and shares, building authority and thought leadership, improving SEO and converting and increasing sales. At Growth Tribe, we use Article through out the funnel. Like this one for awareness and value creation at the top of the funnel. We also use product Articles on our website to help us acquire new leads, we use testimonial Articles that often get shared by our sales team to provide social proof and help convert. And Article also forms part of our product, part of the blended learning experience that we offer in our courses. Article marketing tools are becoming increasingly abundant accessible and powerful. Tools like Vidyard, Vimeo and 23 help add powerful features to Articles and improve your tracking and analysis. Think things like embedded forms for direct lead-gen, Personalisation of Article content and interactive Articles.
So, to get a head start I’d recommend definitely following our own head of Article Paolo he’s an experienced Article strategy and production specialist with a deep understanding of growth marketing principles. You could also check out his numerous Articles on Article marketing by following the Growth Tribe channel. HubSpot and Vidyard also have some nice Article marketing guides and I’d also highly recommend you follow 23 and checkout their blog and Article marketing resources. Ok, rounding off with digital marketing skill number 5: Digital Analytics. In an age of data-driven marketing, digital marketers without experience of digital analytics will soon become irrelevant. Avinash Kaushik, author and digital marketing evangelist for Google defines digital analytics as the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes. We talked about the “why” of customer behaviour earlier and the importance of digital psychology, but digital analytics is about the “what”, and you really need to understand both. It helps you make more effective and data-driven decisions and make predictions on when and where your customers might appear in the buying journey. It drives continuous improvement.
Digital analytics can help you identify things like which digital touchpoints are effective and which can be improved, the customer acquisition cost achieved for different online channels and the effectiveness of marketing campaigns and content. Now, the most common, popular and powerful tool for digital analytics is Google Analytics so I’d start by ensuring you master that. Now there’s a million and one courses on Google Analytics out there, all promising different things, but I’d maybe encourage you to actually do the ones by Google themselves. The Google Analytics Academy offers courses on Google Analytics, Tag Manager, Data Studio, and 360 for all experience levels. And through Coursera, the University of Illinois is also offering courses in digital analytics for marketing professionals both in theory and in practice. So there you have it, five digital skills you should learn in order to stay at the top of your digital marketing game in 2020 and beyond. We’d love to hear your thoughts in the comments below and remember you can access all of the resources we talked about in this Article and some bonus resources on hyper-personalization, growth marketing and rapid experimentation by following the link in the description below. Happy learning!