Online Reputation Management Services
Your online reputation determines how others understand your online business when they search for it or encounter it online. As such, online reputation management services (ORM) can have a positive impact on the information people find.
For example, there are many ways and tools that can help push disruptive and dangerous content further down the Google search engine results page (SERP) and place engaging content created by you or a third party above it. Why is this important? Because the first five search results on Google account for about two-thirds of all clicks.
ORM is not just about managing the content that appears on search engines like Google and Yahoo. It also has to manage negative business feedback and motivate satisfied customers to make more constructive offers.
Here are the right ways to use these digital advertising channels to start creating and managing a healthy online reputation for your online business.
1: Decide what you want your online popularity to be
When using ORM, the first step is to determine what your online reputation should be. Do you need recognition as a marketer? Why not become a market leader? Or do you want to be recognized for your responsiveness and brilliant customer support?
2: Evaluate your current online popularity
The first step is to determine exactly what your reputation is. Ask your friends, family, customers, business partners and stakeholders what they think of your company name online. What do people think of you? Does your digital presence match your reputation in the offline community? Here are five tools to help you analyze and review your digital reputation. Online reputation management services are all about managing your reputation online.
With Google Alerts, you can track the latest content about your online business. You can also track transactional information and monitor your competitors. This will help you determine which new visitors are using your blog or commenting features.
To set up alerts, search for specific keywords and determine if you need to receive emails about new content. You can also list content sources, such as news websites, blogs and movies, as well as select the most popular languages and regions.
3: Offer social media coverage to increase engagement with popular targets.
The next step in building an A+ online presence is effective social media coverage. A social media policy is a statement about how your organization and its employees engage online. More and more companies are investing in Online Reputation management services.
Here are some things to keep in mind when creating
Don’t give your employees the ability to post anything related to their ideas, especially if it involves your online business. One purpose is to protect your reputation. Another purpose is legal liability. To keep things simple, you can ask your employees to keep all posts “private” or create a process for pre-approving content if necessary.
· Sensitive information, such as money, privileges and personal information, should not be available to the public.
· Professionalism is the key to an attractive online reputation. This also applies to posting content on social media.
· The right to edit or remove potentially harmful content is reserved.
4: Develop social media content techniques to get the
popularity you want.
Social media content techniques outline the topics and elements your business or online model should focus on, using keywords and media types (articles, videos, podcasts) and who is responsible for creating and implementing the content. Here are some key elements of social media content techniques.
Define your social media goals.
The first step in creating a technique is to define your social media goal. Do you need to get more followers or fans? To increase sales on your e-commerce site How do you want to increase awareness of your model?
What social platforms can help you reach your ideal buyers
and achieve your goals?
Social media is one of the top options for digital advertising. To build a strong online reputation, it’s important to identify the platforms that can help you attract current and future buyers. For example, if you are looking for executive candidates, you may want to focus on LinkedIn or Twitter rather than Pinterest or Snapchat.
Analyze the concept of your content.
Determining the type of content that will resonate with your audience requires some analysis. Start by understanding what your competitors are doing. Needless to say, you don’t need to copy them. Just look to your personal social channels for inspiration.
For example, you can make a list of Twitter accounts you should follow on that platform, or subscribe to lists in your area of interest.
Care for your audience
Encourage your followers to interact with your content. Respond to questions and comments in a timely manner.
The final step is to track key social media metrics. To simplify this process, we’ve created a social media dashboard that shows the most important metrics for your online business. Devices like Cyfe (free template available) allow you to add social media channels directly to your custom dashboard.
5: Increase visibility with blog posts (proprietary media)
One of the keys to success – getting your articles to rank higher on Google, resulting in more visitors and engagement – is to consistently publish quality content. Careful keyword analysis and high-quality content will increase the likelihood that low-quality content will end up lower in the SERPs. Here are some suggestions and tools to help you publish quality content and build your reputation.
Keyword analysis can help you understand exactly what queries people are making on search engines like Google and Yahoo to find out what they are looking for online. By incorporating the right keywords into your content, you can get the attention of your target market. You can ignore Bing and other search engines like Google and Yahoo because Google has a dominant and large market share.
Co-Schedule Headline Analyzer, as the name suggests, analyzes the titles of your articles and gives you suggestions to improve them. Title Analyzer is easy to use and free. You can also take advantage of a 14-day free trial to see if you need the other paid options Co-Schedule offers.
You can make your articles more readable by using images, breaking articles into shorter paragraphs, and using tables and lists. Pixabay and Pexels are sources of stock images, vectors, and illustrations that can be used for free for personal and industrial purposes and require almost no attribution.
People Performance Analysis
Analyzing person metrics can help you determine the most effective content for your blog. Google Analytics is a free device that allows you to study the sources of your site’s customers (for example, via Google Search, Fb or other sites), the size of their sessions, the pages on your site and the type of machine they use. If you want to implement Google Analytics on your site, you will most likely need to modify your privacy protection.
6: Achieving and Online Reputation Management
Now that you have the basics, it’s time to execute. Participate in social media, publish acceptable content on your blog, and use the tools from step 2 to repeatedly test how your model is perceived online. Get positive reviews and ratings from your Customers. Online reputation management services are a requirement from which no brand can stay away.
Creating and managing an online reputation means having a positive impact on the impression your business makes on customers. The first step to getting a good reputation is to decide how your online business should be evaluated. Paid media, earned media, owned properties and, most importantly, social media are the four digital advertising channels that will shape your online reputation. Social media, in particular, has many tools to help you in your daily tasks, such as creating content and managing your publishing schedule. In addition, social media coverage and content methods should not be overlooked. Online reputation management Services in Delhi
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How to achieve productivity mastery?
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How to do SEO for my website ?
How to do SEO for my website ? How can I do SEO for my website ? Shall I do it myself or hire a SEO agency. Can I do SEO for my website ? I do not have budget to hire a SEO agency or a Freelancer?
My Website is new, How to do SEO for a new website. These are some questions you are thinking and that has brought you here to this article.
So how to do seo yourself, let me tell you about How to do SEO for your website step by step. I am going to make it simple and easy for you, just stay with me:
How to do seo for my website?
Before we begin let me tell you what SEO is. SEO or search Engine optimization
is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Let me put it this way, it’s a method of optimizing your website or content so that search engine’s crawlers can relate a specific query to it and bring your content or website up for that query.
Lets see Steps that could help you do SEO yourself:
1) Understand your Competition
2) Master Keyword Research
3) Map Keywords
4) Optimize your website
5) Produce regular content
6) Build up links
7) Spread the work on Social Media
- Understand your competition
Easiest way to search for keywords is to check from where your competitors are getting traffic. Find out their organic search keywords.
Find out how they are getting traffic. How are they engaging their visitors?
So how do you study your competitors?
In order to do show you can use tool like similar web or Alexa who will give you similar sites like your competitors. Use tools like Google Keyword planner and Ubersuggest to find out the organic keywords and their traffic.
- Master keyword research
SEO relies on keywords;
Know the words and phrases real visitor/prospect would search
Determine which keywords to target
You can also follow and determine what keywords your competitors are using to drive traffic.
- Map Keywords
Once you have researched keywords and phrases consumers are searching, Map these keywords/phrases to each page on your site.
Create a spreadsheet of primary keywords and secondary keywords and map them with each page on your website. In early stages when beginning try to use long tail keywords with lower search results which will help you rank higher on those keywords and start bringing traffic to your site.
- Optimize your website
With your list of keywords ready with you, next step is to implement these keywords
Optimize your existing blog, Updating keywords in your articles and on your page. Creating new pages with text , graphics etc
Do not forget to update your
- Produce regular content
You have your mapped keywords handy, Start making regular content on given keywords and phrases. Consistently create content to give your visitors to read something amazing everytime they return to your website. Make sure it has a natural flow rather than stuffing it with keywords. Remember at the end of the day it’s the people who would return to read. Make content for humans and not google crawlers.
- Build Back Links
Another important way to get your rankings up is by being referred by websites with high DA (Domain Authority. When high quality and DA site Create a strategy to build up backlinks. It must include Guest Posting, Writing request mails amongst others.
- Spread the word on Social Media
Regardless of how you see Social Media. It is a powerful tool and since marketers have realized its potential, they are targeting their prospects. It still holds that punch. Make sure you spread the word across the media in order to get more followers, likes, brand visibility and visitors to your site.
These are some of the methods you can use how to do seo for your website. Rightly done SEO can yield good results in longer run.
Read more on https://www.pulsebusiness.net/search-engine-optimization/
Follow us and visit our website www.pulsebusiness.net for more such blogs, Share your views in comments
How to remove negative reviews from google ?
How to remove negative reviews from Google my Business. Before that let us understand Google my business in brief. Google My Business is a great tool to list your business on google and in particularly for small businesses it’s a boon. Its purpose is to locate business as per google map and pop out the result on basis of location proximity, relevancy and how google reads your content.
However, this is different from regular URL ranking where we utilize SEO. This one is based on Google maps and it looks something like this in searches as shown in pic below:
As evident from the picture I searched for keyword “ORM agency in Gurgaon” and there appears a small Google Map sections displaying most relevant results. Most of the searches with tags such as “near me” or location name would have this small window pop-up.
Though helpful for small businesses it has a drawback too, anyone tom dick harry can post a bad negative reviews and let me tell you prospects are very keen in reading about ratings and reviews.
A bad one can spoil your chances greatly and if it appears in first three reviews chances are you are losing business.
So Coming back to our core issue;
How to remove negative reviews from google ? By Google we mean Google my Business listing. A negative review can dent your image and make a negative perception in your customers mind. So how to remove negative review from Google?
My experience over the years with google has led me to below mentioned 4 methods by which we can remove or hide a bad review.
1) Speak to Google Representative
2) Reply to the bad review
3) Play the numbers game
4) Flag the bad review
Let’s look at them one by one;
1) Speak to Google representative
This used to be my preferred way of removing any fake negative review but over the years google has become more and more automated and to get through to a real customer care representative becomes pain stakingly difficult.
In case you are able to reach one they don’t offer much help. But in case you are able to reach one of them you can explain and get the review removed if it’s a fake review. To oblige and not to oblige is their discretion.
2) Reply to bad reviews;
People usually write a bad review when they do not get same experience they expected leaving them to rent out their frustration on Google My Business, if you are quick to reply and convince them of a better service or make upto them, you may request them to change the rating or give a better review. That helps and many a time it does.
However downside is 1st you need to interact with them and 2ndly convincing them, both not easy to do and have a lower success rate of 7-10%.
3) Play the numbers game;
This one is my preferred way of bringing the ratings and review under control. Though this may not remove the review, it will certainly push it down and overwhelm with positive ones. This method works most times but let me tell you in case the negative review is written in detail mentioning precise issue with details chances are google sees it as a genuine review and may not pull it down.
So watch it over there.
4) Flag the bad review;
All above methods are straight forward methods however this one is a trick and if it works its works like magic. You have two kind of bad negative reviews one which are fake where all method listed can help you. 2nd one is genuine negative review from your customer. It’s difficult to request removal of second one.
So how to remove a negative reviews from google?, here is the trick flag the said review and mark its sexually explicit and offensive make sure you do it over a period of time lets say 2-4 weeks from 15-25 different mail ids and IP addresses this will send a signal to google algorithms that the said review is inappropriate and it will be removed.
We have learned today how to remove negative reviews from google. These have helped me and I am sure it will help you too.
Hope these will help you with your negative review. If you want to hire us for managing your online reputation, feel free to connect us or visit us on