Let us look at the factors responsible for Local SEO Ranking and how Google helps us improve our Local Ranking?
List of Factors important for local SEO ranking
1) Listing your Business on Google My Business (GMB) 2) Use of ranking keywords in GMB description 3) Accumulating Positive Reviews 4) Carefully crafted keywords in Reviews 5) Proximity of Searcher 6) Quality & Freshness of Content 7) Backlinks
Listing your Business on Google my Business This has worked for me. I listed my business on GMB and once it was verified I was present in local searches and visible on Google Map. Google Search has 02 components one is based on organic searches, traffic and ranks your website on specific keywords. This is time consuming, long term affair. Another aspect is google map based local SEO, where the search results are based on keywords and proximity of user to business, easier to appear in business and local ranking.
Use of ranking keywords in GMB description In order to be visible on Google map based local SEO apart from proximity you need relevant keywords in your business description for example for a SEO company ABC at XYZ location the description would read like ” SEO company in XYZ offering services in SEO, Content Marketing, Digital Marketing etc.” The google will read these specific keywords and list your local map and whenever some one searches for these services near you. Your business would pop -up
Accumulating Positive Reviews Having business listed on Google Map is 1st task but to rank higher on and be visible over other we also need to focus on other important factors such as No of reviews and positive reviews. Positive reviews also help prospect identify you and build an initial trust. Thus getting more visits to your website. Accumulate positive reviews this helps build authority in google. Make sure reviews are regular and consistent
Carefully Crafted keywords in Reviews Here is a catch! most of us get our friends and family write initial reviews, nothing wrong with that, we need to start somewhere. However, how reviews can be utilized effectively is by infusing keywords related to your services for example “SEO services were good and I am recommending ABC company for that”. Carefully SEO services keyword is used along with company name this gives signal to Google establishing service connect with firm.
Proximity of searcher The local SEO listing has one major factor while showcasing you search results “Proximity of user” lets see this with an example. If there are 3 businesses ranking on same keyword in same locality the one nearest to user will be listed on top this is how google map listing works.
Quality & freshness of Content Another factor which helps you constantly stay on the top of the list is the quality and freshness of content. Google over a period of time sees a content as old and would rank a fresh qualitative content on top rather than the old content. This helps new and fresh businesses and bloggers to have their blog/business visible on top. Some few other factor which play small but significant part in helping attract more visitors to your website are 1) Regularly updating Post 2) Regular uploading pics 3) Sharing business profile
Backlinks Irrespective of whether its local SEO ranking or Organic Search Ranking backlinks are an important aspect for Google which help determine domain authority and in-turn increases your chances of ranking higher. Google have built its algorithms in a way that count multiple factors and always tend to give exact results to its users. the purpose is to enhance user experience and give them relevant matching results for their search queries. This one factor is basis of all their activities. To understand more and get SEO audit of your website feel free to connect to Pulse Business