INTRODUCTION to Social Media Success Marketing for Business
Social Media Success Marketing has been instrumental in growth of businesses. It has turned out to be a great platform for advertising and marketing. But do you know you can organically market your goods 7 services on social media. The extent f reach of social media is immense but not all fit for your business. Where B2B businesses thrive more on Linkedin, customer specific products survive and fair better on Facebook and Instagram, Further if you go into demographics you will find out how different age groups dominate different social media platforms. Let us see what are some of the steps to create content management system for successful social media presence.
1) SET YOUR GOAL
It is very important we define what role would social media play for our business. This will help us streamline our strategy and actions.
– Generate Sales : If goal is to generate more sales than we should build attractive landing pages with
complete relevant information available on them.
– Brand Awareness : If the purpose is to spread awareness about your brand then the strategy would involve
creating information about brand and floating relevant content.
2) BUILD A SOCIAL MEDIA SUCCESS CONTENT CREATION FUNNEL
Creating a content creation funnel is key for consistently creating a relevant content for social media marketing
-Audience Persona : Understand your target audience this will help you create relevant content and strategy.
-Content Strategy : Your content strategy depends upon following parameter.
>Their Interests /Like Dislikes
>Which Platform to choose
3) CONTENT CREATION
Creating regular relevant content is paramount for social media engagement.
Following are important aspects of it;
– Create Content Flow
– Build a Social Media Team
– Build a social media strategy
– Calendar of content Publication
– Framework for topics
– Have Content Creators on board
– Keep Track of tending topics (Social Media listening)
– Analysis of competitor and their audience
– Using tools like Buzzsumo, Social Sprout Etc
4) HOW MUCH CONTENT TO CREATE?
Overdoing something has its own disadvantages as it pulls back customers and disengages them.
Let us look at relevant factors;
-Which Content works on which platform
-Facebook : Video does well on facebook
-Instagram : Pictures perform better here
-Linkedin : Is about creating relevant stories and fact
5) CONDUCTING SOCIAL MEDIA SUCCESS AUDITS
“You cannot improve what you cannot measure”.
In order to improvise and improve social media strategy it is important to conduct periodic audits.
You can do this;
All Social Platforms have auditing tools inbuilt to help. Check and compare customer interaction, traffic with same
period last month or year and measure your growth.
6) PROMOTE AND DISTRIBUTE CONTENT
It is important to market your product to be visible and be sold .
Promote and distribute your content in order to have reach and engagement.
Listed are few ways of doing it:
-Include share tabs
-Q & A Sessions
-Creating small Surveys
-Using tools such as :
> Sprout Social
> Social Bakers
> Social Pilot
– Using Hashtags
– Customer review and highlighting customers in posts.
7) MANAGE SOCIAL MEDIA CUSTOMER SUPPORT
To build customer rapport and trust we have to engage them and be quick to respond to them.
-Solve their concern
These are some of the steps if utilized and executed well can be a game changer for your social media strategy.
There is another way to go about it.
Hire a Digital Marketing agency to do social media management for you this way you will be able to also grow and take the experience of an experienced agency. The success of social media strategy would depend on multiple factors and one of them is choosing right platforms and right agency to manage your social media .
Pulse Business is a premier Digital marketing agency which helps organizations in managing their social media.
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