Avoid making these website mistakes
So, we’re gonna talk about five marketing mistakes for your website that you absolutely need to avoid.
Mistake 1 (Not creating content Consistently)
Okay, so when it comes to running a new website one of the biggest mistakes I see most beginners make is just not being consistent enough. Maybe, you’re not seeing the results you need or you’re just getting a little bit bored with having to produce content all the time. But, whatever it is a lot of people abandon projects and they just don’t publish regularly enough for their websites. So, you have to be really careful about consistency and make sure you’re publishing every single month. Or publishing content regularly enough to keep growing your site.
Mistake 2 (Not Promoting the content enough)
Another big mistake I see a lot of people make when it comes to running a website is basically not promoting their content enough. So, it’s really easy to sit behind a laptop and just publish content and write new articles and that sort of thing, because it’s quite a comfortable position to be in. But when it comes to reaching out to webmasters in your niche or to other websites and networking with them, that can be a little bit uncomfortable for a lot of people. And they therefore don’t promote their content as well as they could do. You know, in fact some of the best marketers in the world actually spend only 20% of their time creating content and then the other 80% of that time is spent on promoting it and getting it out there so people can actually read and benefit from it.
Mistake 3 (poor Niche Selection)
Next up, I’d say poor niche selection is so common when it comes to running a new website. You know, especially when you’re new to this, maybe you don’t know how to pick a niche. Or you’re not sure if you’re in the right field and maybe you just picked a niche out of the air. But, the problem is that you have to be very selective about what sort of industry you work on and what sort of industry you’republishing content within. Because, obviously some are more competitive than others. Some are more profitable than others and there are some niches that are just doomed to failure straight from the start. So, you have to be really careful about this. And the other thing is as well, that some niches are very seasonal. So, for example like gardening, where people can only stay outside the house for like six months of the year. And the rest of the year they can’t really do much gardening at all. So, if you’re in a niche like that it’s very seasonal and you’re probably gonna see a huge drop in your traffic for six months or even nine months of the year. And that’s a big problem. So, yes seasonality, profitability and competition are all big factors you need to take into account. When it comes to choosing a niche, you can’t just pluck one out of thin air. Now with your niche selection,
Mistake 4 (Not knowing how to monetize)
Another huge problem with that most beginners make when it comes to choosing a website is the monetization method. In fact a lot of people just start up a website and they have no idea how they’re gonna monetize it and they think, “Right okay, “I’ll just figure out that bit out later.” But, the big problem is that if you don’t know how you’re gonna monetize your content then you don’t really know if it makes business sense to produce content around it. And if you have a huge website, where you’ve dedicated hundreds of hours to creating content and you don’t know how to monetize it, that’s a big problem. You know, because you’ve wasted all your time, your energy. Maybe you’ve hired some other people to work on the website. The problem is that you don’t know if it’s profitable or not. So, that’s why I always recommend reverse engineering your monetization method first and then creating the content around that. So, for example you could look at monetization methods like affiliate marketing or advertising, recommending Amazon products, info products, even promoting Click bank products. And these are all ways you can monetize your website. But the big thing is to make sure that you know how you’re gonna monetize your website before you even begin building it out. And it’s always better to work that out first than figure it out later.
Mistake 5 (Not Posting High Quality & quantity of content)
And finally, one of the biggest mistakes is just not posting enough content or not posting enough high quality content. Okay, some people, they only post like 10 or 20 pages or articles on their website. And they turn around and ask, “Why am I not getting any traffic from Google?” And the problem is, that you should be aiming to have like 200 pages on your site. 10 or 20 pages isn’t gonna cut it. Even 50 isn’t that many really. You have to build out a whole website properly before you can even expect any traffic back. So, yeah you have to be very careful about that, but also the quality of your content. So, is it engaging? Is it better than your competitors? Is it answering a problem? How long is the content? These are all things you should take into account when it comes to content. So, not just the quantity of the content you post, but also the quality has to be consistent too. So, yeah just be aware of those and yeah, of course you have to avoid the mistake of just not posting enough. So, that’s it for my five common website mistakes and how to avoid them. So, you have to make sure you post enough content. That you’re consistent with it. That you’re promoting that content, but also you have to be very strategic about your niche selection and how you’re gonna monetize your website because if you don’t know how you’re gonna monetize your website and you don’t pick the right niche, your website is kind of deemed to failure. So, you have to be very careful about these things.
1) Consistently upload Content
2) Promote your content
3) Poor niche Selection
4) Monetize your website
5) Post High Quality and Quantity of Content