30 Shocking facts about Online Reputation Management in 2021

Facts about online reputation management

30 Facts about online reputation management (ORM) in 2021  you must know


1.    3 out of 4  consumers trust  a company more if it has positive reviews

2.    60 % of consumers say that negative reviews made them not to use the business.

3.    85% of consumers trust online reviews as much as personal recommendations.

4.    Nearly 3 out of 4 consumers trust a company more if it has positive reviews.

5.    60% of consumers say that negative reviews made them not want to use a business.

6.    49% of consumers need at least a four-star rating before they choose to use a business.

7.    Consumers read an average of 7 reviews before trusting a business.

8.    97% of consumers search online for local businesses. 12% of consumers do so on a daily basis.

9.    Every additional one-star Yelp rating causes an increase in the business’s revenue as high as 9%.

10. Reviews that only gave 1 or 2 stars failed to convert 86% of prospective customers. 

11. Americans report telling more people about poor service (15 people on average) than about good experiences (11).

12.40% of consumers received a response from a business after leaving a review

13.59% of customers that were asked to leave an online review were asked in person during the sale.

14.There was a 5% annual increase from businesses that asked customers to leave an online review (from 46% in 2018 to 51% in 2019)

15.Out of the group surveyed who left reviews in 2019, customers left an average of 9 reviews per year

16.34% of people who left reviews in 2019 wrote 2-3 reviews for local business

17.85% of consumers are willing to leave reviews

18.60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences

19.66% of consumers have written an online review for local businesses – including 80% of 35-54-year-olds

20.71% of consumers say they’re more likely to use a business that has responded to their existing reviews

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21.97% of review readers take in businesses’ responses to reviews (an increase of 89% from 2018)

22.68% of consumers question the authenticity of reviews

23.46% of customers believe they’ve read a fake review in the past year

24.70% of consumers look at multiple review sites when choosing a local business

25.The average consumer reads a whopping 10 reviews before feeling able to trust a business

26.7% of consumers older than 55 would use a business that has less than 3 stars

27.Only 53% of consumers would use a business that has less than 4 stars

28.Businesses without 5 stars risk losing 12% of their customers

29.Consumers aged 55+ are least likely to forgive a low star rating

30.32% of customer’s next step after reading positive reviews is visiting the seller’s website

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